Job Title : Digital Marketing Manager

Experience : Minimum 6-8 years of experience in digital marketing domain.

Job Summary :

- As a Digital Marketing Manager, you will play a pivotal role in developing, implementing, and managing digital marketing strategies to enhance the online presence and visibility of the company. This position requires a combination of creativity, strategic thinking, and analytical skills to drive digital marketing campaigns, improve brand awareness, and increase customer engagement.

Role & Responsibilities :

- Formulate and execute organizations digital marketing strategy across all marketing channels.

- Create a full-funnel marketing plan for search engines and social media that is aligned to marketing and acquisition, strategies, priority targets, and focused on relevant business and market trends.

- Conducting market research on consumer requirements, habits and trends.

- Help gather, analyze and present the brand, and competitor insights, trends, and data.

- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).

- Plan and execute initiatives to reach the target audience through appropriate channels.

- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

- Evaluates customers online behavior and provides insights and recommendations for further enhancements to the user experience.

- Contribute to other lead generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events.

- Coordinate public relations and outreach initiatives, including conferences, seminars, and speaker proposals.

- Generating new business leads.

- Increasing brand awareness and market share.

- Developing and managing the marketing department's budget.

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

- Working with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

- Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

Qualification and Skills :

- MBA in Marketing.

- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods

- Prior experience working on marketing software (Adobe Creative Suite & CRM), applications such as Web analytics, Google AdWords etc. and MS Office

- Exceptional communication and writing skills

- Commercial awareness partnered with a creative mind

- Possess leadership skills with ability to communicate & collaborate with the team

We are hiring for one of the top Legal Consulting Firm!!

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