Senior HR Executive at Ment Tech Labs Pvt. Ltd.
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Manager - Digital Marketing - IT (2-6 yrs)
Job Title : Digital Marketing Manager
Key Responsibilities :
Social Media Marketing and Community Building :
- Strategize, plan, and execute social media marketing campaigns for Ment Tech and its clients, aimed at increasing engagement, followers, and brand visibility.
- Foster and expand online communities by actively engaging with audiences, creating and sharing relevant content, and responding promptly to community feedback.
- Stay ahead of social media trends and platform updates to leverage new features and tools for brand promotion.
Content Development for Daily Social Media Posts :
- Craft compelling, timely, and trend-based content for daily social media posts tailored to the specific field and audience of Ment Tech and its clients.
- Coordinate with content creators and designers to ensure consistent and high-quality content that aligns with brand identity and marketing goals.
- Analyze content performance and engagement metrics to refine content strategies and enhance audience interaction.
Paid Marketing Campaigns :
- Design and implement paid marketing campaigns across multiple social media platforms to target specific audiences, increase brand awareness, and drive engagement.
- Manage budgets for paid campaigns, monitor ROI, and adjust strategies based on performance data to optimize spending and campaign effectiveness.
- Collaborate with marketing and sales teams to ensure paid campaigns are aligned with overall marketing strategies and business objectives.
Blockchain and Cryptocurrency Marketing :
- Quickly assimilate knowledge on blockchain technology and cryptocurrency trends to effectively market Ment Tech's and its clients' projects.
- Develop targeted marketing campaigns for blockchain and cryptocurrency initiatives, emphasizing unique selling points and innovation.
- Liaise with technical teams to gain a deep understanding of project features and benefits for accurate and persuasive marketing messaging.
Lead Generation and Sales Support :
- Partner with the sales team to craft digital marketing campaigns focused on lead generation, employing a mix of SEO, content marketing, email marketing, and digital advertising.
- Evaluate the effectiveness of lead generation strategies through analytics and feedback, making necessary adjustments to improve lead quality and quantity.
- Ensure a seamless alignment between marketing efforts and sales objectives to maximize conversion opportunities.
Branding and Online Presence :
- Elevate the branding and digital presence of Ment Tech Labs and its clients through consistent, impactful marketing initiatives across digital platforms.
- Develop and enforce brand guidelines to maintain consistency in messaging and visuals across all marketing materials and channels.
- Work with the design team to produce marketing collateral that resonates with target audiences and amplifies brand messages.
Experience : At Least 3+ Years
Location : Indore MP
Job Type : Full-time (On-site)
Working Days : 5 Day Working (Mon-Fri)
- If you are a skilled Digital Marketing Manager with a passion for building a brand, we encourage you to apply and be part of our dynamic team at Ment Tech Labs. Join us in shaping the future of blockchain technology.
Contact : 7879383288