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23/02 Suchita Uttam
HR Intern at Theflak Consultancy

Views:18 Applications:25 Rec. Actions:Recruiter Actions:10

Manager - Digital Marketing - IT (2-5 yrs)

Hyderabad Job Code: 148328

If you live and breathe digital marketing, you are at the right place and we want to hear from you.

We are looking for a Growth Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities and Duties : 

- Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth.

- Conduct and present competitive analyses and market research.

- Choosing in accordance with the other departments which metrics/KPIs to focus on and coming up with the right set of creative ideas on how to grow those KPIs.

- Plan and execute the digital marketing roadmap - SEO/SEM, marketing database, email, social media and display advertising campaigns for clients.

. Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.

- Design, build and maintain our social media presence.

- Identify trends and insights and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Required Experience, Skills and Qualifications : 

- Previous working experience as a Marketing Growth Hacker and Product Marketing of a minimum of two years.

- In-depth knowledge of SEO factors and key algorithm updates.

- Hands-on experience with web analytics and A/B testing tools

- Outstanding analytical and problem-solving skills.

- High standards of excellence and attention to detail.

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