- Flexible working options

- Fantastic work culture

- Attractive Salary & Benefits

Our Client is a company working on two platforms with an ambitious plan to grow multifold in the Hospitality and Safety segment.

The Job

You will be responsible for :

 - Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

-Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via Display Ads, Facebook Ads, Google Ads, PPC and SEO / SEM.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measurethe success of employer branding initiatives.

Ideal Candidate :

Skills Required :

-You have at least 3 years experience ideally in Brand /Product Management, Digital Marketing or Content Management within Hospitality, Leisure, Travel industry.

-You have the ability to develop engaging content for a wide range of audiences.

-You are a creative marketing professional, preferably with a strong content creation and writing background.

-Experience within Content Analysis, Content Management, Content Planning, Employer Branding, Social Media / Viral Marketing, Startup Experience and Performance marketing would be a strong advantage.

-You have good knowledge of Google Analytics and Other.

-You possess strong analytical skills and are comfortable dealing with numerical data

-You are highly goal driven and work well in fast paced environments

-You enjoy finding creative solutions to problems

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.