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06/11 Parul Verma
Recruitment Head at Sunrise HR Solutions

Views:98 Applications:52 Rec. Actions:Recruiter Actions:6

Manager - Digital Marketing - Heat Ventillation/Air Conditioning Firm (3-8 yrs)

Bangalore Job Code: 97323

Digital Marketing Manager


Requirements :

Demonstrable experience in:

- Specialized in B2B lead generation - experience in high value B2B lead generation on Linkedin would be a plus

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

- Conducting online events

Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns search, display, Linkedin, FB and Twitter, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Collaborate with internal teams to create landing pages and optimize user experience

- Evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Experience in online PR and event coordination

- Open to feedback and new learning. Ability to work in fast paced work environment

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