Director at CairnMartin
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Manager - Digital Marketing/Google AdWords - eCommerce (3-8 yrs)
CLIENT MANDATORY REQUIREMENTS:
1) Candidate should be from Internet/ E-Commerce domain
2) At least one full time degree from Premier Institutions (either B.Tech. or MBA).
Please excuse if you do not fulfill any of the two requirements.
JOB DESCRIPTION
Looking for a Digital Marketing Manager who is hands on with at least 2 of the following core fields.
- Search Engine Marketing (Google AdWords (compulsory) and Bing Ads (value add))
- Facebook Advertising
- Doubleclick/DV 360 (programmatic)
- Mobile Marketing
- Yahoo Gemini/Brightroll (DSP)
COMPULSORY SKILLSET
- Hands on capability to manage and optimize for large scale budgets on SEM, Facebook Ads
- Comfortable working in strong performance focused digital role with a keen eye for optimization opportunities
- Working knowledge of Excel (vlookup, filters, pivot tables) is needed with extensive working capability on spreadsheets
- Working knowledge of Google Analytics will be preferred
DESIRABLE SKILLSET
- Good with mental maths/logic/data interpretation/problem solving
- Should have worked on automation strategies on SEM from a large account perspective - portfolio bidding, CPA bidding, experience with AMO, etc. (if from SEM space)
- Should have worked in extensive customer segmentation and understand campaign fatigue, creative fatigue, hyper localization for Facebook Ads (if from FB Ads space)
- Ideally, should have handled budgets of over 10 lacs per month individually in SEM or FB Ads per month
- Ability to merge digital knowledge with performance requirement for general insurance after understanding various insurance industry products and parameters
- Large scale display media buying is desirable
- Ease of working with Google Tag Manager, pixel placement
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