Delivery Manager at Kuling Technologies Pvt Ltd
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Manager - Digital Marketing - FoodTech (6-10 yrs)
Job Description:
The role of a Manager-Digital Marketing is drive high quality trafc to the website and user sign ups via multiple acquisition channels including ad networks.
Responsibilities:
- Track and improve conversions for website via ad networks and remarketing campaigns.
- Own the digital marketing P&L for the business, including budget planning/allocation, campaign performance and customer acquisition cost. Optimize campaigns and continuously drive down customer acquisition costs.
- Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting.
- Develop KPIs and conduct marketing effectiveness analysis during and post campaigns. Champion new ideas and be both proactive and reactive to change in digital market space
- Initially an individual contributor who will work with internal (sales, engineering, design) and external (ad networks, agencies, partners) teams to execute on campaigns.
- Opportunity to build a team as the number of customer acquisition channels and each of the channels start to scale.
- Team-building ability is one of the most important aspects we are looking for and experience building small/big teams in marketing will be highly preferred.
- Identify and evaluate new channel opportunities - provide insights and perspective for adoption
Ideal candidate should have/be :
- Must be very well versed with Microsoft Excel
- Experience in managing UAC, PPC, Facebook ads, Twitter ads and Affiliate programs
- Understanding of current online marketing concepts, strategy, and best practice.
- Knowledge of website analytics & reporting tools
- Experience in setting up and optimizing Google AdWords, Facebook, Twitter campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Strong understanding of technology and business
- Strong understanding of digital marketing concepts (including performance marketing, remarketing), strategy and best practices
- Great understanding of Google Analytics and other key measurement tools
- Prior experience in web app marketing is a huge plus
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