Business Support Manager at Snaphunt Pte. Ltd.
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Manager - Digital Marketing - FMCG (5-10 yrs)
-Hone your marketing expertise within this exciting role at a well-known FMCG company
The employer is a global seller of natural teas through E-commerce portals.
As a Digital marketing manager, you will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
ROLES & RESPONSIBILITIES :
- End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
- Execution of Search Engine Optimization on a continual basis
- Execution of Social Media Marketing efforts
- Creation and execution of SMS and Email based marketing campaigns
- Continuous review and active management of website and other online assets
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid media and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing activity
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
The Profile :
- You are a Post Graduate (in MBA preferred) with at least 5 years of experience
- Hands-on experience with SEO, Google Analytics and CRM software
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Sense of ownership and performance evaluation and its impact on company's success
- You are a critical thinker and have good problem-solving skills
- You are a team player with great interpersonal and communication skills.