Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. 

- Coordinates with an external Digital Marketing Agency to strategise and monitor execution to ultimately ensure our online marketing efforts have the highest possible return on investment (ROI.) 

- Plans and executes all web, SEO/SEM, database marketing, email, social media, marketing automation for lead nurturing, app store optimisation and display advertising campaigns for lead generation in association with an appointed Digital Marketing Agency 

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. 

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). 

- Identifies trends and insights, and optimizes spend and performance based on the insights.

 - Brainstorms new and creative growth strategies through digital marketing.

 - Plans, executes, and measures experiments and conversion tests. 

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

 - Identifies critical conversion points and drop off points and optimizes user funnels. 

- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees. 

- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results. 

- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Qualification :

- Bachelor's or master's degree in marketing or a related field

 - Proven working experience in digital marketing, particularly within the Finance industry 

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, app store optimisation, Marketing Automation for lead nurturing and/or display advertising campaigns for lead generation - Experience in optimizing landing pages and user funnels

 - Experience with A/B and multivariate experiments - Solid knowledge of website and marketing automation and analytics tools - Zoho would be highly prefered. (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) 

- Working knowledge of ad serving tools 

- Experience in setting up and optimizing PPC campaigns on all major search engines 

- Working knowledge of HTML, CSS, and JavaScript development and constraints

Skill Required:

- Highly creative with at least 10 years of experience as a Digital Marketing Manager in identifying target audiences and devising digital campaigns that engage, inform, and motivate

 - Coordination skills with Digital Marketing Agencies - Experience in setting up Marketing Automation Campaigns 

- Coaching and subordinate involvement - Managing processes - Self-motivated yet customer-focused 

- Proficient in marketing research and statistical analysis - Able to create balanced marketing budgets 

- Familiar with financial planning and strategy

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