HR Manager at Institute of Product Leadership
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Manager - Digital Marketing - Education (4-8 yrs)
- Planning and execution of PPC campaigns (Google adwords and LinkedIn) and ROI analysis and optimization of campaigns for effectiveness
- Identify and implement mechanisms to drive traffic to the websites
- Optimize website for search engine and improve search engine rankings and ensure content appears high on search rankings
- Develop and maintain social media profiles on Facebook, Twitter and LinkedIn
- Send out quality messages on the social media channel
- Build online marketing strategies in consultation with technology, design and Content teams
- Create Internet Advertisements
- Craft e-mail campaigns and drive with partners and leads
- Integrate online presences including social media outlets with email campaigns
Demonstrated skills around :
- Fluent in English with a knack for reaching out and talking to people
- Ability to think of creative campaigns that stand out in a crowd
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and customer acquisition funnels
- Solid knowledge of website analytics tools (e.g. Google Analytics, WebTrends, NetInsight, Omniture)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS and Javascript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Ability to keep up with the sleepless and thankless spirit of startups
- Prior experience to work in marketing of education institute a big plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
