11/04 Rajeev Narang
CEO at Simplypeople India

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Manager - Digital Marketing - Education (4-5 yrs)

Pune Job Code: 70484

The University has been established as a state private university and is recognized by the University Grants Commission. It has been set up with an idealistic vision and a social commitment to contribute to society in a noble manner. It is the pioneer of Liberal Education in India. The objective of Liberal Education is to go beyond the known and familiar structured and narrowly encapsulated forms of knowledge. The aim is to provide students a learning experience that would excite and enthuse them. The education at the University rests in multiplicity and simultaneity, as well as in making active choices from all that is made available.

The School has Liberal Education - School of Business, School of Communication and School of Fine & Performing Arts.

Reporting to : Head of Executive Education

Job Responsibilities :

1. Spearheading the branding effort for the University Executive Education

2. Creation of the brand, its attributes and establishing the same

3. Creating awareness and Brand recall among the target group

4. Helping in outreach events for its Executive education programs

5. Creating an annual property for the centre

6. Handling all the digital marketing properties i.e fb, LinkedIn, twitter etc

7. Continuously monitoring the effectiveness of digital marketing channels and growing it

8. Tie up with agencies for Branding, Digital marketing etc

9. Creating the marketing collateral as per Brand guidelines

10. Managing and projecting every touch point of the Customer experience

Job Engagement

- Interaction with the Internal stakeholders - 40%

- Interaction with Marcom - 20%

- Interaction with Sales - 20%

- Interaction with Agency - 20%

MBA Marketing from an institute of repute with relevant online and offline marketing/branding experience

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