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21/11 Priya Bhardwaj
Senior Consultant at AccordManpower Services

Views:39 Applications:29 Rec. Actions:Recruiter Actions:0

Manager - Digital Marketing - eCommerce (4-8 yrs)

Delhi Job Code: 136751

- Manage day-to-day operations across all digital channels, primarily on Google, Facebook, Apple and LinkedIn leading to targeted cost acquisition and app installs.

- Work with the marketing team and key stakeholders to develop strategy for new business and test out those strategies.

- Define and implement go to market plans to build awareness, grow traffic, and meet other business objectives.

- Use a rigorous, analytical approach to evaluate the performance of our digital channels and make strategic recommendations to increase marketing efficiency and grow lead volume.

- Develop and implement copy strategies that make our ads shine and drive strong performance.

- Define brand and product messaging platform to engage and educate customers.

- Manage ad spend against a monthly budget and clear KPI targets to ensure that we are spending efficiently and responsibly.

- Optimize our bid and budget strategies to maximize not only our Cost per Lead, but also the LTV of our customer base.

- Manage our social media strategy from an organic and paid perspective for content, campaigns, events, and company-wide initiatives.

- Partner closely with our in-house design team to align our imagery and messaging to our target audiences for optimal performance.

- Ideate and implement on landing page optimizations to improve on-site conversion and lead quality.

REQUIREMENTS :

- Proven track record of excellent people leadership skills and digital marketing.

- Strong understanding of digital best practices.

- Excellent written and oral communication skills.

- Ability to solve problems and make decisions in a highly dynamic and evolving environment.

- Willingness to put yourself in other's shoes to drive solutions and approaches that benefit all.

- Strong prioritization capabilities and ability to delegate with balance to team members.

- Expert program and project management skills, and attention to detail.

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