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06/08 Anup Dhurva
Client Relationship Manager at Genique

Views:19 Applications:0 Rec. Actions:Recruiter Actions:0

Manager - Digital Marketing - Consulting Firm (2-10 yrs)

Chhattisgarh/Pondicherry/Raipur/Bhillai Job Code: 227411

Role : Digital Marketing Manager

Employment : Full Time

Location : Chhattisgarh, Pondicherry


Job Description :

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

Desired Candidate Profile : 

- Bachelors or masters degree in marketing / Computer Science or a related field

- Proven working experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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