Manager - Digital Marketing/Campaign Management - AdTech (3-6 yrs)
We are hiring for a campaign manager for a leading Adtech agency based out of Noida. As a campaign manager you will lead online campaigns for various platforms to ensure an optimum
Job Role and Expectations :
- Lead and support the implementation of our paid marketing strategies.
- Measure and optimize our paid marketing using vendor-specific dashboards.
- Manage acquisition campaigns on Facebook, Instagram, Google Ads, Affiliate, Programmatic and other online channels.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, and other channel metrics
- Help support weekly and monthly reporting of channel metrics, goals, and other KPIs.
- Monitor attribution dashboards and key reporting tools.
- Work closely with the other teams and stakeholders to ensure acquisition goals are met.
- Managing customers expectations
Required Skills :
- Bachelor's degree in Marketing or Technology
- 3-5 years experience in a hands-on digital marketing position
- In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with Linkedin, Facebook/Instagram, Quora, Twitter, Google Ads, DV360 and liaising with third party publishers
- Excellent analytical abilities to measure and optimize campaigns for performance.
- Adaptability to changing environment, willingness to learn and can work well with cross-functional teams across geographies
- Up-to-date on the latest trends and technologies in digital marketing.
- End-to-end campaign execution experience, B2B/B2C product marketing experience preferred
- Understanding Web Analytics, SaaS Business Metrics and hands on CRM knowledge will make the learning curve shorter
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
