HR at Haachi Business Solutions
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Manager - Digital Marketing/Campaign Management (3-7 yrs)
Our client is looking for an experienced, data-driven Email Marketer to build a team to provide outsourced email creation, set-up, delivery, optimization and reporting to the Contentive (Digital B2B Media Business) team based in London. The candidate must be certified in Marketo, be a clear communicator and have experience in the full end-end email process including, template development using HTML, email building, data selection and reporting. The team will be based in Mumbai, India where we have an office of 300 employees.
Duties and Responsibilities:
- Email template design
- HTML coding of templates & import into Marketo
- Creation of content/copy to be used in the campaign
- Data selection & management of exclusion lists
- URL and campaign tracking
- Set-up of A/B testing, drip campaigns, lead scorings & triggered emails
- Analysis and recommendations to continuously optimize results
- Campaign reporting and weekly management reporting
Nice To Have:
- Experience in building an outsourced email team
- Knowledge of SQL and HTML
- Other digital skills including Social (Paid & Organic), Search (SEO & PPC), Google Analytics, Google Ad Manager, WordPress, Data Dashboarding, Copywriting, and Salesforce.
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