Director at Lata Enterprises
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Manager - Digital Marketing/Brand Management - IT (3-6 yrs)
- Continually work on the search engine optimization of the website(s)
- Perform keyword research and analysis
- Manage and maintain the organization s website(s)
- Optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email campaigns, social media, and display advertising campaigns.
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Have an idea of e-commerce and work closely with the e-commerce department for all the need-based requirements.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote the company's products and services in the digital space.
Desired Candidate Profile :
- 3-6 Years of Experience in Digital Marketing
- Experience executing paid social media campaigns
- Bachelor's degree in marketing or business
- Knowledge of video and picture editing software such as Adobe
- Must be able to juggle multiple projects at the same time
- Incredible attention to detail
- Full understanding of all social media platforms/SEO/ Google Analytics/Google Ad words
- Problem-solving skills
- Knowledge of content management systems
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