Branch Head - Recruitment at Edge Executive Search Pvt Ltd
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Manager - Digital Marketing - Advertising/Broadcasting Firm (3-7 yrs)
Digital Marketing Manager
- Responsible for formulation and implementation of the digital marketing strategy, growing revenues from digital and using the digital space to build the brand
- Building & deployment of business plans with special focus on Social Media & Mobile marketing initiatives
- Acquisition and high engagement of customers through digital marketing
- Developing market specific opportunities for Digital Marketing by investigating new subjects; quickly provide intelligence
- Advise on industry innovations and audience insights
- This is a critical role handling critical digital assets therefore, requires a person who is analysis-driven and focused on ROI
- Balance sharp analysis of data with tough negotiation with vendors and agencies
- The role will work with other teams like offline marketing, sales and technology on cross-functional projects - thus adding value to projects critical to the company's future
- Create and support an environment that breeds and shares - best digital practices- among the team members
- Drive awareness of emerging digital media trends & how the brand can adopt
- Working closely with Offline media team to ensure alignment with overall marketing priorities
- Directing traffic for videos to Fever WAPP PORTAL by social media marketing/ digital advertising / Search engine optimization on all possible mobile sites- Drive traffic and downloads .
- Monetize FAT videos on all digital platforms like you tube, Daily Motion etc. -- Target Advertising revenue.
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