Recruitment & Commercial Head at Future India Services
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Manager - Digital Marketing - Advertising Agency (1-3 yrs)
Roles and Responsibilities :
- Manage all advertising campaigns on Google, YouTube, Amazon Marketplace, Flipkart Marketplace and native platforms such as Taboola
- Create marketing campaign strategy to achieve the desired marketing goal
- Analyse the campaign data to determine data insights for the campaign's success or failure
- Campaign set-up & execution on all platforms
- Campaign monitoring, optimisation & reporting
- Platform set-up including tracking codes, UTM parameters etc. that enable measurement of all campaign data & attribution
- Creation of weekly & monthly reports and presentation of the same with clients
- Guide associated internal teams such as design & graphics team, content writing team with appropriate reference material
Required Qualification and experience :
- Deep understanding of advertising platforms viz. Google Ads Manager, Amazon Campaign Manager, Flipkart Campaign Manager, etc.
- Strong analytical skills
- Creative thinking & skills will be an added advantage
- Plan and execute digital marketing activities, including SEO/SEM/SMM, database marketing, Email Marketing, social media Marketing and display advertising campaigns
- Design, build and maintain social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Knowledge of Advertising Platforms : Google, Amazon, Taboola and Social Media platforms
Educational Qualification : Any Graduate, Degree / Diploma in Digital Marketing
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