HR Business Partner at NiS Consultants
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Manager - Digital Marketing - Advertising (1-3 yrs)
Responsibilities
- Plan and execute all web, SEO, SEM/PPC, email, social media and affiliate programmes
- Design, build and maintain our social media aficionados while overseeing the overall social media strategy
- Develop & grow relationships with affiliate & channel partners creating value
- Measure and report performance of all digital marketing campaigns/strategies, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create marketing creative, landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors or Masters degree in marketing
- 1-3 years of proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, email, social media, affiliate marketing and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, and others)
- Experience in setting up and optimising Google Adwords & Facebook Ad campaigns
- Working knowledge of HTML & decent understanding of UI/UX
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
