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08/06 Tulika Sharma
Head - Recruitment at HR Potential Search

Views:10 Applications:9 Rec. Actions:Recruiter Actions:3

Manager - Digital Marketing - Adverting Firm (4-8 yrs)

Vadodara/Baroda Job Code: 161900

Qualification- Full time MBA ( Marketing), preferably Female candidate

Industry- Our client has been serving to complex Process Industries through its solution / product range . They mainly deals in Automation ( DCS/PLC etc) & also in Mechanical products (valves, Steam trap, field instruments etc)

Responsibilities :

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

- Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

- Online marketing campaings on various platforms like linkedin,google,whatsapp etc.

- Build strategic relationships and partner with key industry players, agencies and vendors.

- Managing complete lead generation process CRM software's and preparing data based on various reports generated from it. (lead generation to sales to pipeline)

- Data analysis related to sales funnels, monthly quarterly achievements of the plan vs actual. Keeping data ready during sales discussion.

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

- Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements :

- Demonstrable experience in marketing together with the potential and attitude required to learn.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

- Solid knowledge of website analytics tools.

- Experience in setting up and optimizing Google Adwords campaigns.

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

- A sense of aesthetics and a love for great copy and witty communication.

- Up-to-date with the latest trends and best practices in online marketing and measurement.


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