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23/07 HR @ Sangathr
HR Recruiter at Sangathr

Views:15 Applications:12 Rec. Actions:Recruiter Actions:0

Manager - Digital Marketing (7-10 yrs)

Coimbatore Job Code: 168544

We are looking for a Digital Marketing Manager to develop, implement, track and optimize digital marketing campaigns for multiple brands, products and services across all digital channels. The person will be in charge of building a team of professionals and orchestrate the planning, execution and managing digital marketing campaigns. Duties also include analysing metrics and identifying trends.

Key Responsibilities :

- Plan and execute all digital marketing, including social media, SEO/SEM, marketing database, email and display advertising campaigns

- Coaching, motivating, delegating tasks, and monitoring the performance of the team members

- Delegate appropriate tasks to the team members, ensure the completion of work as per the schedule and review the output for quality & completeness

- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies and align the digital marketing strategy accordingly

- Provide thought leadership and perspective for adoption where appropriate

- Develop monthly and quarterly status reports to the management

Qualification & Experience :

- Educational qualification: Bachelors or Masters in marketing or related field

- Minimum 7 years of work experience in Digital Marketing field with at least 2+ years of experience in managing a team of 5+ members

Mandatory Skills:

- Demonstrable experience planning, leading and managing social media, SEO/SEM, marketing database, email and display advertising campaigns

- Highly creative with experience in developing social media strategies and identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in setting up paid ads on social platforms resulting in successful conversions

- Experience in setting up and optimizing Google Adwords campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Strong analytical data-driven thinking, exceptional multi-tasking and problem-solving skills

Desired Skills :

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Experience with A/B and multivariate experiments

- Working knowledge of ad serving tools (e.g., DART, Atlas)We are looking for a Digital Marketing Manager to develop, implement, track and optimize digital marketing campaigns for multiple brands, products and services across all digital channels. The person will be in charge of building a team of professionals and orchestrate the planning, execution and managing digital marketing campaigns. Duties also include analysing metrics and identifying trends.

Key Responsibilities:

- Plan and execute all digital marketing, including social media, SEO/SEM, marketing database, email and display advertising campaigns

- Coaching, motivating, delegating tasks, and monitoring the performance of the team members

- Delegate appropriate tasks to the team members, ensure the completion of work as per the schedule and review the output for quality & completeness

- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies and align the digital marketing strategy accordingly

- Provide thought leadership and perspective for adoption where appropriate

- Develop monthly and quarterly status reports to the management

Qualification & Experience:

- Educational qualification: Bachelors or Masters in marketing or related field

- Minimum 7 years of work experience in Digital Marketing field with at least 2+ years of experience in managing a team of 5+ members

Mandatory Skills :

- Demonstrable experience planning, leading and managing social media, SEO/SEM, marketing database, email and display advertising campaigns

- Highly creative with experience in developing social media strategies and identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in setting up paid ads on social platforms resulting in successful conversions

- Experience in setting up and optimizing Google Adwords campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Strong analytical data-driven thinking, exceptional multi-tasking and problem-solving skills

Desired Skills :

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Experience with A/B and multivariate experiments

- Working knowledge of ad serving tools (e.g., DART, Atlas)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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