Manager - Digital Marketing (6-14 yrs)
Primary responsibilities :
- Responsible for doing market research and analyze market data.
- Managing AdWords campaign, YouTube Pre-Roll and GDN Campaigns
- Run Display, PPC and AdWords campaigns.
- Identify target audiences and understand their behavior and habits.
- Determine the best media outlet mix for our campaigns.
- Handling paid Social media campaigns in Facebook and Twitter
- Optimise ad campaigns according to geographic exposure, frequency, time spans and more.
- Allocate budgets and monitor costs.
- Devising marketing strategies for different Digital platforms
- Follow media trends of online and offline outlets (Online publishers, TV shows, magazines, blogs, radio programs).
- Evaluate the success of media strategies and campaigns.
- Responsible for optimizing media marketing campaigns to increase brand awareness and help achieve business goals.
Required Skills :
- Proven experience as a Media Planner; experience in digital media is a must.
- Knowledge of AdWords, Social media Ads platforms is a must.
- Detailed knowledge of media channels.
- Familiarity with campaign evaluation metrics and media buying.
- Working knowledge of analytics tools (e.g. GA, GfK MRI, MOAT, Nielsen IMS).
- Excellent communication and teamwork skills.
- An analytical mind with an aptitude for statistics and math.
- Strong decision-making skills.
Certifications Preferred :
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Shopping Ads Certification
- Google Ads - Measurement
- Google Analytics Certification
- Microsoft Advertising Certified -Twitter Flight School Video Badge Certification
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