Role Description : The Digital Marketing Manager will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy. This role requires a combination of technical skills, creativity, and analytical expertise.

Roles and Responsibilities :

- Develop and execute digital marketing campaigns across various channels such as social media, email, search engines, and websites.

- Plan, create, and manage engaging content and graphics for digital campaigns.

- Optimize content for SEO to drive organic traffic.

- Utilize Google AdWords and other online advertising platforms to drive paid acquisition.

- Monitor campaign performance, analyze metrics, and provide reports on campaign effectiveness.

- Manage the company's website and ensure it is optimized for user experience and SEO.

- Regularly update website content and design to align with marketing goals.

- Collaborate with web developers and designers to implement website improvements.

- Conduct keyword research and optimize website pages for search engine ranking.

- Create and manage email marketing campaigns.

- Develop email strategies to nurture leads, increase engagement, and drive conversions.

- Create compelling email content, subject lines, and calls-to-action.

- Monitor email campaign performance and implement A/B testing for optimization.

- Manage social media presence and engage with followers on various platforms.

- Develop and implement social media strategies to build brand awareness and drive engagement.

- Create and curate engaging content, including graphics, videos, and articles.

Monitor social media analytics and implement improvements based on data insights.

- Analyze market trends and competitors to identify opportunities and create innovative marketing strategies.

- Stay up-to-date with digital marketing industry trends and best practices.

- Conduct competitor analysis and benchmarking to identify areas of improvement.

- Utilize data and analytics to inform marketing decisions and optimize strategies.

- Collaborate with cross-functional teams to align marketing strategies with overall business objectives.

- Work closely with the sales team to generate leads and support revenue growth.

- Coordinate with graphic designers, content writers, and external agencies for campaign execution.

Qualifications and Skills :

- Proven experience as a digital marketing manager or similar role.

- Strong knowledge of graphic designing, content creation, SEO, and Google AdWords.

- In-depth understanding of digital marketing channels and technologies.

- Excellent analytical and problem-solving skills.

- Strong communication and project management skills.

- Up-to-date with the latest trends and best practices in digital marketing.

- Bachelor's degree in Marketing, Communications, or a related field (preferred).