Manager - Digital Marketing (5-8 yrs)
Position: Digital marketing manager
Company Name : C-Matric
Website : www.c-matric.com
Job Description:
Digital Marketing Manager (upto 14 Lc)
WFO
Experience -5years to 8years
Qualification - MBA in Marketing and Business Administration
Job Responsibilities :
- Identify enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams to enable high velocity Lead-Generation.
- Budget and prioritize content based, traditional, and partnership marketing programs.
- Develop marketing plans and carry out successful execution of the plans.
- Identify and build the most effective enterprise marketing materials, channels, and messaging for key accounts.
- Engage & maintain direct alignment with Sales and cross-functional teams in terms of all enterprise marketing-driven campaigns/promotion strategies.
- Evaluate all campaigns' impact & ROI to determine the success and forecast for potential future investment.
- Develop proven and accepted marketing processes and stay abreast of advancement in such methodologies and latest trends.
- Develop and manage team of Content creators to develop, content calendar including, but not limited to, landing pages, case studies, white papers, technical blogs.
- Employ variety of methods for SEO, PPC, 3rd party site posting. Measure & report, ranking, traffic, on C-Metric website and social profiles.
- Identify new source of lead generation and revenue stream to complement existing marketing channels of C-Metric's demand generation.
- Make presentations and key collaterals at webinars, trade shows, and conferences, to enhance company's recognition and reputation in the customer and referral community.
- Identify and develop partnership programs with industry leaders and leading technology companies (Microsoft, Google, AWS, IBM, Salesforce, healthcare co's.).
- Build, manage, and nurture a talented team, and individual career development
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