Founder and Principal Associate at rFactor Consultants
Views:17 Applications:19 Rec. Actions:Recruiter Actions:2
Manager - Digital Marketing (5-10 yrs)
DIGITAL CAMPAIGN DESIGN AND EXECUTION :
- Run the annual digital marketing campaign calendar to deliver high engagement campaigns.
- Create innovative campaign ideas and benchmark against the best in class.
- Develop engaging, creative & innovative communications & design strategy for the campaigns.
- Develop the media plan & execute the campaign.
- Work with agency ecosystem &cross functional teams within the function (tech, analytics, search)to successfully deliver the campaigns &maximize the output.
- Create milestone charters by campaign and undertake in-depth post campaign analysis.
MOBILE APP MARKETING :
- For key digital properties, create an app and run it end-to-end
- Should understands the mobile app ecosystem & marketing.
- Ideate, visualize and create app, end-to-end from UI/UX, to content, app development, marketing and updating the app basis learnings
- Drive performance marketing for app.
- Should have knowledge of performance marketing tracking tools like Flurry / Appsflyer / AdJust / HasOffers / MAT/Appsalar
- Drive app rankings & SERP via ASO.
- Analytical skills and knowledge of tools like Omniture/Mixpanel/Google Analytics Premium
VIDEO PRODUCTION :
- Undertake video marketing initiatives to promote the campaign via videos.
- Ideate and create videos with the help of an agency ecosystem.
MANAGEMENT OF DIGITAL ASSETS :
- Management of campaign pages on owned assets, relevant microsites and content portals
- Create annual campaign calendars in accordance with the brand & business strategy to drive traffic and engagement on these assets.
- Assess and manage campaigns across touch points
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
