Manager - Digital Marketing (3-5 yrs)
Objectives of this Role
- Support Marketing Manager in delivery of effective marketing programs that achieve company's objectives
- Assist in execution a variety of marketing initiatives that drive brand awareness, trial and distribution, including the day-to-day execution across marketing campaigns and promotions primarily on LinkedIn and Google
- Support the development and execution of marketing materials, adapting scopes, timelines, and deliverables as needed for maximum benefit
- Build skill sets and apply that knowledge in achieving marketing objectives for the company
Daily and Monthly Responsibilities :
- Collaborate with team members to execute sales and marketing campaigns, participating in brainstorming sessions to execute marketing plans for internal and external projects
- Plan and implement various marketing campaigns for brand-building and lead generation that align with overall company goals and sales targets
- Help gather, analyze and present brand, competitor insights, trends, and data
- Contribute to other lead generation and customer-acquisition activities, such as media promotion, networking, email marketing, webinar promotions, etc
- Coordinate public relations and outreach initiatives, including press release distribution
- Measure and report performance of marketing campaigns, gain insight, and assess against goals using Zoho CRM platform
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Requirements :
Skills and Qualifications :
- Bachelor's degree in marketing, business, or related field
- 3+ years' experience in performance marketing
- Hands-on experience developing campaigns and promotions on LinkedIn, Google
- Proven success in a fast-paced environment, working with a team and individually.
- Exceptional oral and written communication skill, and presentation ability
