- Regional Role

- Strong opportunities to progress your career

- Opportunity within a company with a solid track record of performance

- Join a market leader within Media & Entertainment

- Our client is a digital marketing agency offers you several digital solutions to make a rapid growth of your business online. We provide a business solution that focuses explicitly on the client's requirements, all at an affordable price. Our online trade solutions are available to businesses all over the world.

The Job

You will be responsible for :

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

Using A/B testing to optimise digital marketing performance.

Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

Developing and managing the editorial calendar to ensure deadlines are met.

Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

Managing relationships with external marketing agencies.

Ensuring consistency of brand voice, style and tone across all content.

Managing corporate communications across internal channels/platforms.

Developing messaging and content for corporate communications.

Keeping staff updated and engaged on corporate developments and strategies through various internal communication channels/platforms.

Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

Using customer insights to construct effective CRM campaigns.

Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

Driving performance marketing via Display Ads, Facebook Ads, Demand Generation / Customer Acquisition Funnel, Google Ads, Media Buying, SEO / SEM and PPC.

Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

Planning and executing viral marketing campaigns across a range of social media platforms.

Working on app store optimisation.

Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

Developing and managing the editorial calendar.

Ideal Candidate

Skills Required:

- You have at least 1 year experience ideally in Content Management, Digital Marketing or Marketing Communications within Media & Entertainment industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within App Marketing, Community Management, Content Planning, CRM / Loyalty Marketing, Digital Transformation / Change Management, Social Media / Viral Marketing, Internal Communications, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You have good knowledge of Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.

- You pay strong attention to detail and deliver work that is of a high standard

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are a strong networker & relationship builder

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.