About WorkIndia :

- WorkIndia started with One & Only One Purpose - To provide jobs to the underprivileged of India who lack access to basic necessities and resources

- Our Vision is "To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet".

- Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.

- WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.

Role : Digital Marketing Manager - Google and Affiliates

What you will be doing ?

- Drive quality user acquisition at scale through Google by creating exceptional app campaigns and ads

- Analyse and optimize app installation ad campaigns to increase ROAS

- Research and implement new features and strategies to improve campaign effectiveness

- Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.

- Grow and Scale the affiliate network to increase the number of user acquisitions

- Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.

- Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization, improvement and fraud prevention

- Monitor and analyze campaigns daily to meet goals

- Measure and report daily on the performance of digital marketing campaigns

- Collaborate with the Graphic Design team to create compelling creatives and promotional materials

- Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.

- Pushing our Digital marketing Strategies beyond industry best practices

What you will need ?

- Mandatory Hands on experience in Google UAC and MMP

- Excellent skills in Excel and Data Querying

- Experience in using marketing data tools (Appsflyer/Branch/Singular ) and marketing analytics

- Start-up background or willingness to work in a start-up environment

- Our ideal candidate has 1-4 years of digital marketing experience

- Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.

- An analytical mind and an interest in the Digital marketing industry is a must

- Eager to learn, self-driven, independent problem-solving ability