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17/03 Prerana
Founder, CEO at Araina Best Life Pvt. Ltd

Views:36 Applications:19 Rec. Actions:Recruiter Actions:0

Manager - D2C Marketing & Sales - FMCG (3-4 yrs)

Delhi NCR Job Code: 263216

The person must be deeply passionate about Digital Marketing and Social Media (should know his/her numbers to the T) and should have a zeal to create an impact in the industry. Should be more than comfortable with the fundraising process for an early-stage growing start-up.

About The Business

- An online health and beauty startup

- Bootstrapped startup based out of Delhi, trying to solve the shopping dilemma of women looking for Toxin-free, Healthy, beauty and health products

Desired Profile : 

- Entrepreneurs who have successfully exited from a business are welcome.

- Knowledge about startup ecosystem and fund-raising in India.

- Entrepreneurial in nature and have great interpersonal skills

- Result-oriented, self-starter

- Digital Marketer/ Manager: Plan, Execute, and Measure creative growth strategies to increase follower base and conversions.

- Managed SM, SEO and the CPC's of the digital world


Personal Care /Beauty/FMCG/ Internet/Retail


- Drive customer acquisition strategies across the full funnel. 

- Be able to operate and deliver in a revenue-target based organisation.

 - Be able to manage revenue side of P&L completely. 

- Manage strategic and creative development of digital marketing programs, media planning, and implementation of our digital advertising and direct response initiatives for our D2C business.

 - Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)

 - Manage and oversee outside agency partners to optimize and expand upon existing campaigns.

 - Continually tweak and optimize campaign creative, copy and audiences to ensure campaigns do not create fatigue and are reaching the most efficient audiences. 

- Synthesize and share campaign results and best practices within Best Life.

Requirements :

- An MBA from Top 10 B-School such as IIM, ISB but not a must.

Proven competence in managing Digital Marketing Spends

- Prior work experience in digital marketing, with demonstrated expertise in areas mentioned below-

- Strong creativity and ability to create innovative campaigns

- Ability to think analytically and take a data-driven approach

Our Vision :

- To be India's leading Health & Beauty brand for women

- Target Online Revenues of INR 2 cr in 12 months

- Make the buying process for our customers as simple as possible.

An exciting opportunity to be a part of a fast growing Consumer Brand from the beginning.

- Salary: Fixed, Variable + ESOP

Employment Type

- Full-time

Job Functions : General Business Management

Marketing and Sales -

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