Role in a brief:

As Customer Retention Manager, you will own end to end planning & execution of various CRM channels (Email, Notification, SMS, etc.) along with the help of team members. You will drive initiatives to engage users of the brands.

What will you do?:

- Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.

- Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)

- Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.

- Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.

- Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.

- Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.

- Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same

- Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter

- Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users

- Lead the reporting, monitoring, tracking for all CLM initiatives

What will you bring to the table :

- Well-versed with one or more CRM and marketing automation tools such as Netcore Cloud, CleverTap, WebEngage, MoEngage, etc.

- Should have strong analytical skills and a data-driven problem-solving approach.

- Should be able to strategize and execute campaigns and link them to the organizational goals

- Familiarity with major digital marketing channels and tools

- Minimum 3 years of experience in Retention Marketing / Growth roles

- Prior Startup experience

- Prior demonstrated excellence in previous roles

Experience bracket - 3+yrs in customer retention marketing & growth marketing.

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