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13/09 Thomas George
Recruitment Lead at HyringNinja

Views:103 Applications:43 Rec. Actions:Recruiter Actions:35

Manager - Content Writing - eCommerce (4-7 yrs)

Any Location Job Code: 176426

Qualifications

- 4-5 years of content marketing, product marketing or digital marketing experience, preferably in the B2B or B2B2C SaaS industry.

- Bachelor's degree in Journalism, English, Business, or related field.

- Excellent written communication skills with attention to details on grammar and consistent style. Must have a track record of having published content in online and traditional media.

- Proven skills in writing technical blogs, case studies, ebooks, infographics.

- A digital native that understands inbound marketing, demand generation and lead management.

- Good understanding of SEO best practices. Familiarity with WordPress is a plus.

- Ability to implement content strategies for an omni-channel environment.

- Self-starter who owns his/her own success metrics and drives projects from start to finish.

- Highly creative but also process-oriented and data-driven. Ability to work independently as well as work with cross-functional teams.

- Background or knowledge of ERP, CRM, or E-Commerce application domains will be a big plus.

- Bonus skills: HTML/CSS, Adobe Creative Suite.

Responsibilities

- Build and own the editorial calendar and written guidelines.

- Have a plan for content creation each month, considering seasonality, trends, and timely news.

- Translate technical concepts into business benefits and persuasive stories that connect with the target audience and drive the desired actions.

- Create 1-2 resources each week to drive leads, subscribers, awareness, and/or engagement. ( ebooks, white papers, infographics, blogs, guides, etc.).

- Own the company blog schedule and proactively produce at least 3-4 high quality blog posts every month.

- Be able to repurpose content produced into various consumable lengths and formats for different channels and audiences.

- Serve as an exemplary writer, consistent with our company's tone and mission. You write clean, concise, well-polished copy. Assess technical knowledge within target audiences and match writing style to it.

- Work with the marketing team to understand the strategy and execution of marketing campaigns and content marketing programs.

- Partner closely with Design team and guide design briefing and images for various content projects

- Edit content produced by your teammates, including conceptualizing the projects upfront and copy-editing prior to publishing.

- Stay up-to-date with the latest industry trends and customer challenges so that we are at the forefront of our industry. 

- Grow our subscriber base on social channels by providing them regular, helpful content that's in-tune with their needs.

- Collaborate with product marketing, product management, sales, and external influencers and industry experts to produce relevant content.

- Promote key corporate and product announcements through social media on an ongoing basis.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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