Founder and Principal Associate at rFactor Consultants
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Manager - Content Marketing - Mobile Application (2-6 yrs)
CONTENT MARKETING& COMMUNICATIONS
- Build and manage content and communications practices for apps.
- Create rich, engaging and click-worthy content for app journeys, customer engagement and conversions.
- Analyze and monitor the performance of apps and re-write the content accordingly.
- Design and create communications for the mobile app marketing.
- Lead the content marketing initiatives for apps.
- Track, measure and analyze all content initiatives to deliver the business objectives.
- Would be responsible for app marketing promotions from a content and communications end.
- Work with UI/UX designers and app marketers to develop the end-to-end content and communications for mobile apps.
- An eye for detailing with intuitive content writing skills.
- Drive initiatives leading to improvement in retention and engagement ratios
- Manage and drive mobile app multilingual strategy to drive business and engagement metrics.
- Building acontent& communications partner ecosystem for end-to-end deliveries
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