Manager - Content Marketing - IT (5-7 yrs)
Manager Content Marketing
Location : Bangalore
Experience : 5 to 7 Year
Salary : up to 20 LPA
Must have :
- B2B SaaS experience
- Experience in Content Marketing
Responsibilities :
- Lead the conceptualization and creation of content for demand generation & brand awareness campaigns.
- Coach a team of content marketers to deliver outstanding performance.
- Support in go-to-market content creation for buyer personas, new solutions, and use cases.
- Develop long-form and short-form demand generation assets such as whitepapers, ebooks, emails, infographics, videos, and newsletters to support campaigns.
- Craft our customers' growth stories to enable other companies to learn from their experiences.
- Own the development of CX content assets including eBooks, reports, whitepapers, and other types of content assets.
- Establish A/B testing processes to test creative design, content, cadence, and timing to improve performance.
Key Requirements :
- 5+ years of content marketing experience.
- Minimum 2+ years B2B SaaS experience.
- Excellent verbal, written, and interpersonal communication skills and project management skills
- Strong knowledge of content marketing strategy and channels.
- Strong knowledge of content and social marketing industry trends, tactics, and user behavior.
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
- Measure and report on content performance to support ongoing optimization and make recommendations on how to improve program performance.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
