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06/04 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:68 Applications:77 Rec. Actions:Recruiter Actions:47

Manager - Content Marketing - IT (3-7 yrs)

Any Location Job Code: 154206

Join a fast-growing, revolutionising platform

Opportunity to make a significant impact on the industry

Flat hierarchy and transparent work environment

Our client is a cloud platform that allows developers to perform testing across a wide range of browser configurations. Well-trusted by companies from startups to enterprises, the platform not only helps teams build innovative products faster, but also cut overhead cost.

The Job : 

You will be responsible for :

- Developing and implementing a content marketing strategy and editorial plan in line with business objectives.

- Creating engaging marketing material and collateral in line with brand direction

- Ensuring consistency of brand voice, style and tone across all content.

- Managing the editorial calendar to ensure deadlines are met.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course-correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Generating monthly reports and delivering actionable insights and recommendations to improve campaign effectiveness

- Driving performance marketing via PPC, SEO/SEM, Facebook Ads and Customer Acquisition Funnel.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

The Profile : 

- You have at least 3 years experience in Digital Marketing, Marketing Communications or Content Management, ideally within IT industry or a startup.

- You possess expertise in Content Development & Management, Social Media/ Viral Marketing, Customer Acquisition Funnel and Performance marketing.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with strong content creation and writing background.

- You are meticulous and reliable to deliver error-free content

- You are highly goal-driven and work well in fast-paced environments

- You enjoy finding creative solutions to problems

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