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07/09 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:22 Applications:19 Rec. Actions:Recruiter Actions:3

Manager - Content Marketing - IT (0-1 yrs)

Noida Job Code: 232444

- Great Opportunity

Our Client is number one source for products and solutions in the field of Information Technology, Data Centre Solutions, Video Analytics, Cyber Security Audits, Network Design, IoT/IoE, LMS, and Drone Requirement & Analysis, Robotics Design and Consulting, Custom Software Design AMC among a host of other services and products.

The Job

You will be responsible for :

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
 
- Conveying analysis and recommendations via presentations and written reports.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via PPC, SEO / SEM and Demand Generation / Customer Acquisition Funnel.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

Ideal Candidate

Skills :

- You have at least 1 year experience ideally in Content Management, Marketing Communications or Consumer Insights / Market Research within IT industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience within Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You pay strong attention to detail and deliver work that is of a high standard

- You possess strong analytical skills and are comfortable dealing with numerical data

- You enjoy finding creative solutions to problems

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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