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24/03 Vidushi Singh
HR Talent Advisor at Talent Socio

Views:136 Applications:37 Rec. Actions:Recruiter Actions:2

Manager - Content Marketing - Digital Startup (7-10 yrs)

Anywhere in India/Multiple Locations Job Code: 31059

JOB DESCRIPTION: (Candidate should be from Digital Marketing Industry)

- Design content marketing strategies and set short-term and long term goals;

- Develop product positioning and messaging that differentiates our products in the market;

- Undertake content marketing initiatives to achieve business targets;

- Manage design and writing teams, including freelancers, to produce high quality content;

- Manage PR relationships across regions;

- Build relationships with blogs and media outlets, write and publish PR articles, and improve our brand awareness/visibility globally;

- Run impactful marketing and product launch campaigns that will fuel demand gen and/or upsell working in tight collaboration with product and sales teams;

- Communicate the value proposition of products to the sales organization and develop sales enablement collateral to support selling process;

- Develop editorial calendar, delegate tasks and ensure deadlines are met;

- Create campaign briefs and run kick-off meetings with all stakeholders;

- Provide vision to the content team and inspire team members through delivering engaging content;

- Manage Insiders company blogs and create blog articles by interviewing authors and ghost blog for them; write eBooks, case studies, landing page content; eblast content and more;

- Edit, proofread and improve content Design and execute impactful webinars by liaising with global offices to include top clients.

- Manage email marketing campaigns; define email flows, create campaign content for various audiences, prepare lists and deploy e-mail campaigns;

- Optimize content considering SEO and Google Analytics;

- Analyze and report key metrics to the Marketing team on a weekly basis;

- Promote content through various channels ensuring a strong web presence;

- Plan quarterly KPIs liaising with the Head of Marketing;

- Manage content localization activities with global offices;

- Closely follow industry trends and news and manage social media accounts by creating compelling content on a daily basis, including multimedia content;

- Manage our client marketing strategy, working directly with our head of partnership;

- Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them.

SKILLS & REQUIREMENTS :

- Proven work experience as a Content Marketing Manager (4+ yrs);

- Having a great passion for writing and exceptional writing skills;

- Exceptionally strong project management skills to drive multiple projects with tight deadlines effectively and to juggle multiple projects quickly;

- Excellent people management skills to interact with Marketing, Sales, Product, and Customer Support Teams, so the ability to successfully lead a cross-functional team is a must;

- Obsessed with details and has a strong eye for quality;

- Hands on experience with SEO and web traffic metrics is a plus;

- Proficiency in Google Drive Applications and WordPress or other Content Management Software;

- Experience in email marketing & demand/lead generation is preferred;

- Experience in blogging and blog management is preferred;

- Proven creative thinker that can generate and execute on innovative, game-changing marketing ideas;

- Super energetic positive attitude, strong sense of humor and a hearty appetite for growth;

- A great team player Expertise in managing social media platforms;

- BSc degree in Marketing, Journalism or relevant field.

Vidushi Singh
HR Talent Advisor
Talent Socio Bizcon LLP

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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