Director at Talwin HR Solutions Pvt Ltd
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Manager - Channel Sales & Marketing - FMCG (3-12 yrs)
1. Delivering business/Market share in collaboration with local Sales teams for the year/quarter/month
2. Devising, Monitoring and Reviewing all Channel Marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the Head of Channel Marketing
3. Responsible for General Trade, Modern Trade, CPC, CSD, Institutions business
4. Drive Urban strategy in Metros in terms of incremental growth / incremental range building / better sales metrics
5. Deploy the execution of BTL activations like In shop Branding, POSMs, Indoor & outdoor visibility for Key Metro stores | Drive ROI of the same
6. Design Trade marketing Trade schemes / promotions for all BU to gain market shares / share in trade with positive ROIs | Drive Metro based micromarketing opportunities
7. Tracking the numeric & weighted distribution .Check effectiveness of sales force (DSOs & THs) and guide them in ensuring implementation
- Roll out programs to gain Weighted distribution / Counter shelf via right programs in Metros
8. Leveraging Data Analytics / Analytics tools to drive productivity and efficiency of DSOs/Distributors + higher ROIs on all programs
- Faster & more accurate decision making for bigger Metro stores
9. Maintain & develop close rapport with the top weighted outlets of each category for large stores
10. Devise & execute appropriate promotions for alternate channels like Modern trade / CSD /CPC in Metros
11. Initiate and undertake Market share gain drives as and when required basis opportunities
12. Track competition activities in the store and counter the same using innovative cost-effective strategies
- Mount share gain strategies/Local activations/Promoter strategies to gain counter share
13. Initiate local level BTL elements/activities programs/engagements as per market needs
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