Job Summary -

Drive business growth for Frozen Bakery & Ingredients Business in GCC(KSA, Bahrain, Kuwait) as per the ambition plan. The individual will be responsible for executing the bakery marketing and sales plan and co-owner of the Annual Operating Plan. Frequent travel and customer engagement with closures is crucial to ensure that customer and target expectations are consistently met.

Key Responsibilities : 

- Grow the current Frozen Bakery & Ingredients secondary customer base with support of Inhouse or external distribution partners

- Assist in developing a Frozen Bakery Strategy for market leadership in GCC

- Develop and execute the AOP

- Grow the current market share with regard to volumes and revenue (improve margins and gross profit) by liaising with Sales, R&D, Operation and Marketing

- Explore portfolio extension within current customer base (Improve the scope and basket).

- Build strong relationships with key customers

- Manage and grow distributor relationships

- Identify new business opportunities

- Build, grow, manage and communicate knowledge base of current market conditions.

- Build, grow and communicate knowledge base of new markets and their potential.

- Build, grow and communicate the knowledge base of competitors (direct/indirect) to the business and its markets.

- Strategically plan and execute how to approach and convince potential new customers to use our solutions. Provide NPD Project Management Request to R&D.

- Respond to requests for technical advice for both internal and external customers

- Explain and demonstrate USP's and functional benefits of the product range to internal and external customers

- Manage and create marketing material for sales and ways of showcasing the solutions the business provides.

- Manage and create marketing material for key events and showcasing the solutions the business provide.

- Have a good understanding of cost in use from a customer perspective. Net effect on customer financial outcome.

- Good articulation of customer needs to sales and innovations

- Research global trends and activities within baking environment and share the info.

Qualifications -

- Bachelor's degree in Food/bakery, Hospitality or Marketing.

- Experience in Business Development, Front End Sales & Technical Sales within the HORECA & In Store Bakery channels.

- Preceding min 5 years- experience in business development for Frozen bakery products servicing KSA.

Competencies-

- Experience of B2B selling of Frozen Bakery Solutions in the Food Service Channel

- Excellent verbal & written communication skills and strong persuasive skills

- Strong Inter-personal relationship experience

- Knowledge of Bakery, Confectionery & Frozen Desserts

- Customer Relationship and Project Management

- Self-driven individual

Key Performance Indicators (KPIs)-

- Sales and Margins

- Incremental Growth

- Customer expansion / New Customer Generation

- Profitable Product Range expansion

- Geographical expansion

- Leads the PMR

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