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26/12 Rati Verma
HR at YourHR

Views:529 Applications:185 Rec. Actions:Recruiter Actions:0

Manager - Brand Marketing - PR & Events - FMCG (4-7 yrs)

Gurgaon/Gurugram Job Code: 57632

- Develop & implement marketing plans and communication strategies which address brand requirements

- Planning, developing and implementing PR strategies - traditional and digital

- Driving and generating opportunities in media for high impact news coverage (stories/interviews/speak opportunities/influencer marketing - other formats)

- Build, maintain & enhance new / existing relationships with media personnel (journalists, bloggers, influencers)

- Create content/business communique - that reflects and bolsters the Slurrp Farm brand identity

- Marketing at relevant events and workshops like fairs, melas, RWAs, schools, day cares, creches,

- Actively seek relevant brand partnerships to help us reach our target audience

- Maintain and analyse databases of key bloggers, contacts and events

- Gain an understanding of our strategic and competitive positioning towards increasing adoption

SKILLS REQUIRED

- Beyond excellent communication skills

- Well networked with relevant media and online influencers

- Relevant work experience / educational experience is mandatory

- Obsessively analytical in measuring effectiveness of marketing programs.

- Strong organizational skills, extremely accurate, detailed and process oriented and take responsibility for projects

- Prior demonstration of superior execution in any field

- Understanding of the lifestyle and FMCG sector is a plus

- Be digitally savvy with an eye for details

- Willingness to hustle!

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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