HR Associate at Renous Consulting
Views:136 Applications:40 Rec. Actions:Recruiter Actions:11
Manager - Brand Marketing - FinTech Solution (2-10 yrs)
Responsibilities :
- Strategize, design & execute marketing campaigns that contribute towards revenue growth for the different product lines at Vested.
- Build brand videos for the different product lines and new features that are launched.
- Go-to-market : Working cross-functionally with the leadership and product marketing team to craft and execute product go-to-market / launch communication.
- Marketing campaigns : Develop and manage marketing campaigns, including the creation of marketing materials and execution of campaigns.
- Copywriting/Scriptwriting : Create and curate highly engaging content for our company website, social media, facebook/google ads, video scripts and email marketing. This includes working with designers to produce the final output including visuals such as landing page, social media graphics, emails, etc.
- Maintain brand consistency : Driving the Vested narrative in the media for all external-facing corporate communications materials and ensuring consistency and alignment.
- Developing and managing crisis communications strategies.
- Stay up-to-date on industry trends and establish best practices in marketing communications, bringing new ideas and approaches to the team.
Qualifications :
- Degree in Marketing communications, Journalism or similar field.
- Minimum 2 years of relevant work experience at a fast-growing B2C product company.
- Passionate about FinTech.
- Experience with content creation and management, including the use of content management systems and social media platforms.
- Understanding of financial technology is a strong plus.
- Strong track record in consumer marketing.
