Recruiter at Paddlelift
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Manager - Brand Marketing - eCommerce (2-4 yrs)
Roles and Responsibilities:
- Driving and handling end to end E-commerce Marketing for all Brands.
- To drive D2C business from Brand.com through Digital Marketing (FB/IG/GDN/GSN etc.).
- Complete ownership of all Marketing Spends of Ecommerce and hence, P&L Ownership of Ecommerce channel.
- Responsible for all contents & creative across Ecom Marketplaces. Plan, curate And manage content to increase brand visibility across digital marketing platforms
- Manage Amazon Performance Marketing end-to-end (Search Ads, Display Ads), Promotional strategies, and actionable insights from weekly competition analysis.
- Drive key business metrics (ACOS/ROAS, CTRs, and Conversions etc.) on marketplaces.
- Responsible for handling Performance Marketing Agencies & Creative Agencies.
- Data Analytics on extensive data available - Performance Marketing Trends, Sales & off take trends etc.
- Build and maintain relationships with respective Marketing SPOCs at all
- Marketplaces & internally, liaison with Marketing Managers of all the brands.
- Experience from Health/Wellness/D2C Industry would be an added advantage
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
