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03/10 Tanuja
Recuiter at Genique

Views:106 Applications:48 Rec. Actions:Recruiter Actions:45

Manager - Brand Marketing (3-10 yrs)

Hyderabad/Telangana Job Code: 236758

Role: Brand Marketing Manager

Employment Type: Full Time

Location: Telangana, Hyderabad

Key Responsibilities:

- Expertise in B2B Tech Brand Marketing. Should have experience creating brand stories for scale up companies.

- Should be able to lead brand messaging creation from scratch to create the company positioning. Build consensus among the C-Suite and drive adoption throughout the company

- Be creative with how to activate this new brand messaging using all available channels that our target audience uses - all the way from podcasts to videos to events to ad campaigns

- Have a clear understanding of our target audience and how to reach them via brand campaigns

- Measure brand awareness and perception and ensure we have clear, actionable data and feedback to evaluate past campaigns and inform future initiatives

- Be able to work across functional areas, especially in an environment of high growth

- Proven ability to be self directed with minimal supervision

- Proven written and verbal communication, with a knack to communicate complex ideas in easy to understand simple language.

- Help define B2B brands, worked on campaigns that connect with people at a human level, and measured the impact of brand initiatives

- Proficient in defining and tracking success metrics

- Excellent creative and marketing instincts

- Impeccable and concise communication and presentation skills, verbal and written

- Experience in positioning technical products to both technical users and decision makers.

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