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25/01 Ekta
Senior Consultant at Black Turtle

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Manager - Brand & Marketing (12-25 yrs)

Mumbai Job Code: 309624

Key Accountabilites:

1) Assume accountability for the portfolio's financial performance, meticulously aligning with volume targets spanning multiple brands.

2) Skillfully oversee the Product portfolio, executing strategies that propel both short and long-term growth in gross margin, impeccably aligned with our global space/brand objectives.

3) Attain market supremacy as gauged by Nielsen's metrics, solidifying our dominant presence.

4) Unwaveringly deliver brand equity metrics on a brand-by-brand basis, fueling heightened awareness and consideration for our comprehensive portfolio.

5) Skillfully navigate product life cycles, ensuring the sustained profitability of our product portfolio, in perfect harmony with evolving market trends and OEM launches.

6) Exercise vigilant oversight over the Streamline/Fusion/ODIMS systems within the market, expertly stewarding the PCO portfolio.

7) Spearhead the development of Above-the-Line (ATL) communications strategies, rigorously designed to amplify brand metrics and translate into tangible business outcomes, transcending diverse platforms, formats, and brand domains.

8) Forge a symbiotic partnership with Sales teams to execute regional marketing blueprints, catalyzing impact across diverse geographies.

9) Ensure the meticulous tracking, measurement, and optimization of ASP (Advertising and Sales Promotion) investments. As the steward of these resources, you will be accountable for program design, budgetary allocation, real-time expenditure monitoring, and ultimately, ensuring a substantial return on investment.

Experience and Qualifications:

Educational Background

University degree in B.Tech./Marketing or related discipline

MBA or equivalent post graduate degree desirable

Experience

1) A minimum of 12 years of professional expertise within the realm of Sales and Marketing.

2) Proficiency in crafting comprehensive marketing communications, spanning the traditional and digital spheres.

3) A profound comprehension of media procurement, encompassing both traditional and digital platforms, with a distinct advantage for those with experience in performance marketing.

4) Demonstrated capability to collaborate seamlessly within cross-functional teams, spanning different organizational levels, both domestically and on a global scale, even within intricate and demanding settings.

5) A well-grounded understanding of New Product Introduction (NPI) processes and a track record of successfully navigating the intricacies of a Stagegate framework.

6) Proven leadership in team management, with a preference for candidates possessing prior sales experience.

7) A requisite background in handling pivotal aspects such as Nielsen data, custom research methodologies, and liaising effectively with multi-disciplinary partner agencies.

Key Competencies

1) Ability to multitask and manage multiple projects with multiple stakeholders

2) Self Starter who can translate strategy to on ground execution flawlessly

3) Ability to work in ambiguity and a stickler for timelines and delivery of project milestones

4) Customer obsession, understanding of ecosystems of influence and how to ensure all opinion leaders build demand for products

Travel Requirement:

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

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