Brand Communication Manager

Job Location: Gurgaon, India

Travel : 50% of the time

Key Responsibilities :

- Contribute to the overall development of client brand strategies and plans as per the organizations need.

- Conceptualize & Lead creative marketing and communication roadmap and approaches to help markets and position client to attract partners, new channels & BD.

- Plan & Execute the marketing and communications strategies for various channels/audience (TG).

This will include :

- Creation of brand positioning platforms and generation of effective communication plan.

- Design and develop creative communication and marketing products - presentations, briefings & New Product Launches etc.

- Plan and implement marketing approaches including targeting, messaging; data analysis, customer profiling and segmentation.

- Develop & Execute a digital strategy (including webpage) for various platforms.

- Design & manage the engagement programmes for various stakeholders/channels.

- Competition benchmarking

- Ensure the brand meets expectations through monitoring marketing trends and partner/stakeholder feedback.

- Ownership of the collateral development including packaging, manuals, spec sheets, POP/POSM material etc.

- Brand training to various stakeholders 

- Support the professional development of the team to continuously develop skills and expertise and strengthen brand. 

- Media planning, buying & Exposure in vendor management.

- Manage the Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget.

- Represent client at external meetings and conferences.

- Manage various agencies/vendors for respective projects, regular reviews & operations.

Successful Candidate Profile :

- Postgraduate from premier institute preferred MBA/PGDM in Marketing with 4-8 years of experience.

- Strong presentation skills and excellent knowledge of MS Office

- Presentation, Excel & Word.

- Advanced analytical skills with experience in collecting, organizing, analysing, and disseminating abundant information with accuracy.

- Exceptional verbal, written and visual communication skills.

- Self-motivated, self-driven with a solution-finding approach/thinking.

- Demonstrate high values of ownership in a dynamic and fast-paced-culture.

- Attention to detail, ability to prfioritize and organise.

- Ability to work independently with minimum supervision.

Employment Type : Full-time

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