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07/01 Subir Sinha
HR Consultant at HR - Corporate Advisory

Views:46 Applications:24 Rec. Actions:Recruiter Actions:0

Manager - Brand Communications (4-8 yrs)

Gurgaon/Gurugram Job Code: 192939

Brand Communication Manager


Job Location: Gurgaon, India


Travel : 50% of the time


Key Responsibilities :


- Contribute to the overall development of client brand strategies and plans as per the organizations need.


- Conceptualize & Lead creative marketing and communication roadmap and approaches to help markets and position client to attract partners, new channels & BD.


- Plan & Execute the marketing and communications strategies for various channels/audience (TG).


This will include :


- Creation of brand positioning platforms and generation of effective communication plan.


- Design and develop creative communication and marketing products - presentations, briefings & New Product Launches etc.


- Plan and implement marketing approaches including targeting, messaging; data analysis, customer profiling and segmentation.


- Develop & Execute a digital strategy (including webpage) for various platforms.


- Design & manage the engagement programmes for various stakeholders/channels.


- Competition benchmarking


- Ensure the brand meets expectations through monitoring marketing trends and partner/stakeholder feedback.


- Ownership of the collateral development including packaging, manuals, spec sheets, POP/POSM material etc.


- Brand training to various stakeholders 


- Support the professional development of the team to continuously develop skills and expertise and strengthen brand. 


- Media planning, buying & Exposure in vendor management.


- Manage the Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget.


- Represent client at external meetings and conferences.


- Manage various agencies/vendors for respective projects, regular reviews & operations.

Successful Candidate Profile :


- Postgraduate from premier institute preferred MBA/PGDM in Marketing with 4-8 years of experience.


- Strong presentation skills and excellent knowledge of MS Office


- Presentation, Excel & Word.


- Advanced analytical skills with experience in collecting, organizing, analysing, and disseminating abundant information with accuracy.


- Exceptional verbal, written and visual communication skills.


- Self-motivated, self-driven with a solution-finding approach/thinking.


- Demonstrate high values of ownership in a dynamic and fast-paced-culture.


- Attention to detail, ability to prfioritize and organise.


- Ability to work independently with minimum supervision.

Employment Type : Full-time

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