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16/11 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:27 Applications:24 Rec. Actions:Recruiter Actions:16

Manager - B2C Marketing - Education (1-6 yrs)

Mumbai Job Code: 300342

- Opportunity within a company with a solid track record of performance

- Attractive Salary & Benefits

Our client tech training specializes in providing top-quality education and training in a wide range of in-demand technology skills. Our client courses cover a variety of programming languages, including HTML, CSS, JavaScript, NodeJS, Python, React, and React Native.

The Job

Key Responsibilities :

Develop and Execute Marketing Strategies : Create and implement effective B2C marketing strategies that align with the company's goals and objectives.

Customer Acquisition : Lead efforts to acquire new B2C customers through various channels, including digital marketing, content marketing, social media, and more.

Brand Building : Build and manage the TechPaathshala brand, ensuring a consistent and compelling brand identity in all marketing materials.

Team Management : Lead, mentor, and manage a high-performing marketing team, setting clear goals and ensuring the team's success.

Digital Marketing : Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.

Content Marketing : Develop and execute content marketing strategies to engage and educate our target audience.

Analytics and Reporting : Use data-driven insights to measure the success of marketing campaigns and make data-backed decisions for optimization.

Budget Management : Develop and manage the marketing budget, ensuring cost-effective strategies and campaigns.

Market Research : Stay informed about industry trends, competitor activities, and customer insights to make informed marketing decisions.

Collaboration : Work closely with cross-functional teams, including Sales, Product Development, and Customer Support, to ensure alignment and success of marketing efforts.

Ideal Candidate :

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

- Proven experience in B2C marketing with a minimum of 3 years of leadership experience.

- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

- Excellent analytical and problem-solving skills.

- Exceptional communication and leadership abilities.

- Creative thinker with a strong strategic mindset.

- Proficiency with marketing tools and analytics platforms.

- Strong project management skills.

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