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01/02 Tarun
Recruiter at AOS

Views:196 Applications:64 Rec. Actions:Recruiter Actions:15

Manager - B2B Marketing - Fertilizer (2-14 yrs)

Chennai/Coimbatore/Hyderabad/Madurai/Tamil Nadu/Vijayawada/Vishakhapatnam/Vizag Job Code: 256346

Role : Marketing Manager - B2B

Type : Full Time

Key responsibilities :

- Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market digital and physical campaigns including timelines, channels, merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.

- Develop an understanding of the drivers of customer acquisition, activation and retention and translate those insights into go-to-market programs, campaigns and promotions.

- Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions and maximize ROI.

- Support Business Development teams with content and marketing programs for partners.

- Work closely with Business Development, PR, Product Management, UX, Brand, Legal, Category Leads, Retail teams and other stakeholders to ensure internal cross-functional alignment.

- Represent in meetings with key partners, as well as establish strong, collaborative relationships with partners through the go-to-market and customer activation lifecycle.

- Educating the partner on products, resources and partnerships opportunities through events, seminars, webinars.

- Report weekly on our success metrics including performance of launch, acquisition and retention activity.

- Experience in influencing global brands and getting alignment on strategy.

- Experience in a business-to-business (B2B) environment

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