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22/05 Vaishu
Director at Axim Digitech

Views:52 Applications:41 Rec. Actions:Recruiter Actions:31

Manager - B2B Marketing - Event Management (4-6 yrs)

Bangalore Job Code: 159953

Roles & Responsibilities

- Deploy successful marketing campaigns for live marketing channels and own their implementation from ideation to execution

- Execute and manage large tradeshows, open house events, seminars from ideation to execution all across India.

- Experience in coordination with vendors for booth design, developing marketing collaterals.

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Create and oversee marketing activities, from website banners to hard copy brochures and case studies

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements:

- BE Mechanical, MBA preferred.

- 3-4 years B2B industry experience

- Should be fluent in English, Hindi.

- Should have working proficiency in MS Office, CRM.

- Knowledge of lead management process is preferred.

- Experience collaborating with teams in India and abroad.

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