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22/11 Anamika Basu
Head Ops at Archrs

Views:135 Applications:55 Rec. Actions:Recruiter Actions:18

Manager - B2B Marketing - Education (4-10 yrs)

Mumbai Job Code: 99800

Marketing Manager - B2B

- Create and execute the annual B2B marketing plan focused to franchise network expansion for the company

- Leverage innovative media for HNI & Ultra HNI engagement to directed towards bringing onboard more franchisee partners

- Coordinate with the call centre team: monitor lead gen, call quality, lead to opportunity conversion performance of call centre

- Ensure business development team (Regional Sales Managers) are fully briefed and connected with all campaigns and live promotions related to franchise expansion

- With the Marketing Assistant and Designer and working alongside other colleagues, deliver the activities set out in the approved annual Marketing & Communications Plan

- Track, analyse campaigns and make recommendations with regard to improvements in marketing plan, suggestions to enhance lead generation for franchise network expansion.

- Ensure the systematic collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges International Marketing

- Establish and maintain good working relationships with our partner network to ensure maximum impact of activities planned


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