B2B Marketing Manager - Carpets & Rugs

Overview :

We are seeking a highly skilled B2B Marketing Manager specializing in the carpets and rugs industry. The successful candidate will be responsible for developing and executing strategic marketing initiatives targeting business-to-business clients. This role requires a deep understanding of the commercial interior design and construction sectors, along with the ability to create and implement effective marketing strategies to drive engagement and sales.

Responsibilities :

Strategic Marketing Planning :

- Develop and execute comprehensive B2B marketing strategies to increase brand awareness and drive sales within the commercial sector.

- Collaborate with key stakeholders to align marketing initiatives with business goals.

Customer Relationship Management :

- Build and nurture relationships with architects, interior designers, contractors, and other B2B clients.

- Understand client needs and preferences to tailor marketing efforts effectively.

Content Creation and Sales Enablement :

- Develop compelling B2B-focused marketing collateral, including brochures, presentations, and product guides.

- Provide sales teams with the necessary tools and resources to effectively communicate the value proposition to clients.

Trade Shows and Industry Events :

- Plan and coordinate participation in relevant trade shows, conferences, and industry events.

- Create engaging booth displays and marketing materials to attract B2B clients.

Digital Marketing and Lead Generation :

- Implement digital marketing campaigns targeting B2B audiences through channels like LinkedIn and industry-specific platforms.

- Utilize lead generation tactics to capture and qualify potential B2B clients.

Market Research and Competitor Analysis :

- Conduct market research to identify trends, opportunities, and competitive threats within the commercial carpet and rug industry.

- Stay informed about industry regulations and standards.

Collaboration with Sales Team :

- Work closely with the sales team to understand client feedback and adapt marketing strategies accordingly.

- Provide training and support to the sales team on B2B-focused marketing initiatives.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- Years of experience in B2B marketing, preferably within the commercial interio design or construction industry.

- Proven track record of developing and implementing successful B2B marketing strategies.

- Strong analytical skills with the ability to interpret data and trends.

- Excellent communication and interpersonal skills.

Additional Skills :

- Familiarity with CRM tools and marketing automation platforms.

- Experience with B2B sales enablement.

- Knowledge of commercial interior design and construction processes.

Interested candidates should submit their resume, cover letter, and a portfolio showcasing relevant B2B marketing campaigns or projects to RMC COLLECTIONS is an equal opportunity employer. We encourage candidates from all backgrounds to apply.